Geo Focus: The United Kingdom , Geo-Specific

How Gumtree Battles Scammers, Maintains Trust and Protects Its Brand

How Gumtree Battles Scammers, Maintains Trust and Protects Its Brand

How can you battle scammers and fraudsters as well as foster trust and protect the brand? Answer: Trial and error. In this session, an executive at Gumtree, Britain's largest open-classifieds site, reviews experiences in the battle against fraud. EBay-owned Gumtree has come a long way toward taming the chaos of user-generated content and making it safe for others. The session explains how the company continues to refine its threat-detection models, expand its use of threat-intelligence feeds, work with law enforcement and gain users' trust as it combats fraud across every sector - from job postings and automobiles to properties and pets.

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